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Tracking.

Posts about tracking for marketing websites.

Cover: How to capture UTM parameters in HubSpot forms with hidden fields

Tracking  ·  6 min read

How to capture UTM parameters in HubSpot forms with hidden fields

Store utm_source, utm_medium and utm_campaign on every HubSpot contact with hidden form fields and a first-party cookie, then report leads by campaign.

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Cover: GA4 form submission tracking with Google Tag Manager

Tracking  ·  5 min read

How to track form submissions in GA4 with Google Tag Manager

A step-by-step guide to GA4 form submission tracking with Google Tag Manager: one generate_lead event per real lead, tested and connected to your CRM.

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