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Notes on building better marketing websites.
Practical guides on website design, development, SEO, AI search and tracking, from ten years of managing marketing websites.
Featured · SEO & AEO · 2 min read
How to get your marketing website cited in AI answers
AI tools now answer the questions your buyers used to search for. Here's what makes a website easy for them to read, trust and quote.
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How to fix Core Web Vitals on a WordPress website
A practical guide to fixing LCP, INP and CLS on WordPress: measure with real-user data, find the usual culprits and fix them in the right order.
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Technical SEO checklist for Astro and Next.js marketing websites
A technical SEO checklist for Astro and Next.js marketing sites: rendering, metadata, canonicals, sitemaps, JSON-LD, images, Core Web Vitals and 404s.
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How to capture UTM parameters in HubSpot forms with hidden fields
Store utm_source, utm_medium and utm_campaign on every HubSpot contact with hidden form fields and a first-party cookie, then report leads by campaign.
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Website migration SEO checklist: how to switch platforms without losing rankings
A step-by-step website migration SEO checklist: URL inventory, 301 redirect map, metadata, GA4 and GTM carry-over, and launch-day Search Console checks.
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Webflow vs WordPress vs Framer for B2B marketing websites
Webflow vs WordPress vs Framer for B2B marketing sites: who should pick which, SEO, editing, hosting, HubSpot and cost, plus when to go custom.
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Search Console Page indexing errors explained (and how to fix them)
What Crawled - currently not indexed, noindex, robots.txt, duplicate and 404 statuses mean in Search Console, and how to fix the real problems.
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How to track form submissions in GA4 with Google Tag Manager
A step-by-step guide to GA4 form submission tracking with Google Tag Manager: one generate_lead event per real lead, tested and connected to your CRM.
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